Concept Brief
Mouseplants is a conceptual brand created for pet owners who want to bring greenery into their homes without the worry. Rooted in the idea that plant care should feel safe, approachable, and enjoyable, the brand reimagines the experience of choosing and caring for houseplants through a lens of clarity and trust.
By combining warmth with thoughtful design, Mouseplants transforms a point of hesitation into something inviting—making it easier for pet owners to confidently create spaces that feel both lively and safe.
Awards: Salute 2024 Merit Award
Issued by the UCO School of Design
A Common Hesitation
Many houseplants can be harmful to pets, leaving pet owners hesitant to bring greenery into their homes. Existing plant brands often lack clarity around safety, making it difficult to confidently choose the right plants.
Plant care shouldn’t feel restrictive or overwhelming—especially for pet owners who want to create a welcoming, lively space.There was an opportunity to create a brand that communicates safety, trust, and ease, while still feeling expressive and enjoyable.
Bringing it to Life
Mouseplants introduces a friendly, approachable identity system centered around pet-safe greenery. Through soft forms, warm tones, and playful illustration, the brand creates a sense of reassurance while maintaining a distinct personality.
The visual system balances clarity with charm—helping users feel confident in their choices while enjoying the experience of plant ownership.
Built with Intention
Mouseplants demonstrates how thoughtful branding can turn uncertainty into confidence—creating a system that feels both trustworthy and full of life. By combining clarity with warmth, the brand reframes plant care as something approachable and enjoyable, giving pet owners the reassurance they need while still inviting a sense of personality and play.
